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Baby Friendly Hospital Initiative

National Women’s became a Baby Friendly Hospital in March 2008.

The Baby Friendly Hospital Initiative (BFHI) is an international accreditation process monitored by the World Health Organisation (WHO) and UNICEF. As a Baby Friendly Hospital, National Women’s Health maternity services (on Level 9 of Auckland City Hospital) support exclusive breastfeeding for the first six months of a child’s life. At the same time, we ensure that women who choose not to breastfeed are supported in their decision and provided with unbiased information and advice.

Supported by the NZ Ministry of Health and the Auckland District Health Board, the BFHI follows a proven framework known as the ‘Ten Steps to Successful Breastfeeding’. When the framework is followed by maternity services staff, information is consistent, standards are raised, health outcomes are improved for mothers and babies, and women are more likely to become confident breast feeders.



Staff at National women's receive the BFHI certificate on the 10th 0f March 2008. It was presented by Mrs Saadeh, a representative from WHO, and Julie Sufkins, Executive officer of the NZ Breastfeeding Authority.

Visit the New Zealand Breastfeeding Authority Website here. Read the ‘Ten Steps to Successful Breastfeeding’ framework.

Additional breastfeeding information can be found in our A-Z Fact Sheets.

The WHO/UNICEF International Code of Marketing of Breast Milk Substitutes

  • No advertising of breast milk substitutes in the health care system or to the public
  • No free samples to be given to mothers or pregnant women
  • No free or subsidised supplies to hospitals
  • No contact between company marketing personnel and mothers
  • Materials for mothers should be non-promotional and should carry clear and full information and warnings
  • Companies should not give gifts to health workers
  • No free samples to health workers, except for professional evaluation or research at the institutional level
  • Materials for health workers should contain only scientific and factual information
  • No pictures of babies or other idealising images on infant formula labels
  • The labels of other products must provide the information needed for appropriate use, so as not to discourage breastfeeding

Associated websites

The New Zealand Breastfeeding Authority

Kidshealth - a joint initiative between the Starship Foundation and the Paediatric Society of New Zealand.

The NZ College of Midwives (NZCOM) - the professional organisation and recognised ‘voice’ for midwives in New Zealand.

Women's Health Action - a charitable trust that aims to provide women with high quality health-related information and education services.

The Ministry of Health

The International Code of Marketing of Breast Milk Substitutes

Ministry of Health information about breast feeding in the workplace.

The Department of Labour frequently asked questions about breast feeding in the work place.

Wellstart International




National Women's Health
Phone: 09 307 4949
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